Good morning MAR members!
Now that’s more like it! I’ve got to say, I love the heat. But I don’t love the humidity. This has been a voodoo freaky summer here in Marin…sticky, sweaty, muggy. Finally, we’ve had some of that beautiful, humidity-free fall weather. In years past, I might be taking it for granted, but not this year. I’ve been enjoying every toasty moment. Keep it coming!
And let me get this out of the way right out front: LET’S GO GIANTS!! What a sports weekend, Giants, 49ers. Big win for Cal, sad loss for Stanford. Oh, and let’s not forget Utah’s stirring win over #8 UCLA at the Rose Bowl on Saturday night. Sorry Kate Hamilton and all the rest of you Bruin fans (my sister included…).
With those light-hearted thoughts out of the way, time to get serious. We just finished up NAR’s REALTOR® Safety Month. So much has been said about the tragic death of REALTOR® colleague Beverly Carter. Horrible, horrible, horrible. This could have been any of us.
The news has hit all of us like a ton of bricks. Last week, it was the talk of our industry. Out on tour, in office meetings, in conversations with loved ones, friends and clients.
On Wednesday, I was previewing a listing of MAR member Beth Brody’s in Mill Valley. She was telling a story from years ago of an incident in Muir Beach where something just didn’t seem right with a supposed buyer. She reported the incident to the police, and a week later got a call from the FBI about REALTOR® murder in Sacramento with a description matching the guy she had reported. We think we’re all very safe here in beautiful Marin, but it happens here too.
As our sales meeting last week, the topic was REALTOR® safety. I reminded everyone that we have a local Marin emergency number that is quicker and better than 911…it’s 415-472-0911. You should definitely put that in your cell phone.
And as an industry, we need to SLOW THINGS DOWN sometimes. Showing homes to people we’ve not met, at empty houses, is simply a bad business practice. There is a tremendous amount of pressure being created by the so-called “on demand” society. At the Inman conference in SF earlier this summer, the founder of a large internet-based broker (one with a color in its name) was smugly boasting about how his business model is simply accommodating a need and expectation by the buyer community for “on demand” showing of real estate. Telling us that if we don’t do it, someone else will. There were a number of his agents at various breakout sessions throughout the day, each telling stories of “out-on-demanding” traditional REALTORS®.
I don’t see this changing anytime soon. There is tremendous competitive pressure to convert leads, often from buyers who want to look at a house right now/in an hour/sometime this morning. Particularly if you’re a new agent or an experienced agent trying to jumpstart your business…the expectation has been created, and if you don’t do it someone else will.
My advice: meet them at your office. These stories of incidents involving REALTORS® are not new, this one with Ms. Carter simply turned around so quickly and tragically it’s got all of our attention. Don’t let this opportunity go to waste…make a commitment to be careful! Here is the link to NAR’s REALTOR® Safety page HERE. Let’s take the attention of this tragedy with a new commitment to being safe.
REALTOR® SAFETY, PART II
Speaking of safety, MAR member Abby Tanem last week reported that she recognized a fake REALTOR® from several years ago who claims to be from Pacific Union’s Mill Valley office…but has no card. Abby remembered him, and called PU to confirm that no one by that name worked there. We all thought this guy was busted for theft a few years back, but he seems to have resurfaced. Please tell your clients to lock up valuables and medication…especially the kinds that lend themselves to abuse.
With that in mind, earlier this year I was approached by a local vendor who has a very affordable solution to medication theft…it’s something of a plastic “safe” with a combination lock. The safe isn’t really bullet-proof, but the form factor…about the size of a cookie jar…simply does not lend itself to popping into a pocket and walking out of the house like a small bottle of medication can. We’ve ordered a case of these for the MAR store, and should be in stock soon. They’re only $20, and will result in piece of mind for us and our clients.
HOUSING DENSITY, AB 1537
Yes! Last week, Governor Brown signed AB1537 into law, providing a huge victory for common sense and Marin’s Assemblyman Marc Levine. AB1537 lowers Marin’s default density for affordable housing projects from 30 to 20 units per acre, and correctly reclassifies Marin as Suburban rather than Metropolitan.
MAR worked quite a bit in advocacy of this bill. We were among the earliest groups to endorse the measure, and both MAR CEO Andy Fegley and myself testified before Assembly and Senate committees in Sacramento in favor of the bill.
It is the right bill, for the right time in Marin’s housing future. It is effective on January 1, 2015, and will run for eight years through a full housing planning cycle.
Congratulations to Assemblyman Levine and his team, along with Supervisor Kate Sears who also worked tirelessly on this bill’s passage.
Finally, thank you to over 100 REALTORS® who attended the Flood Summit at the Marin Country Club last Tuesday. It was a big hit, and lots of very detailed info was shared. The info didn’t really make me feel better, but it did make me feel much better informed. Thank you to sponsors Steve Strickland of JCP-LGS Disclosures, and Kristy Militello of First American Home Warranty, and also thank you to MAR Education Chair Mary Kay Yamamoto for their collective work on this useful event.
That’s it for now, I’m off to the fall CAR Business Meetings and EXPO in Orange County in the morning on a 6:30 AM flight. I and the MAR CAR Director team return on Saturday and we will likely have a couple of week’s worth of reports for you.
I wish you a safe and prosperous week. Be careful out there.
2014 MAR President