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Zillow Buys Trulia, But What Does that Mean for Realtors? MAR Monday Memo 08/04/14

By California Association of Realtors, Marin Association of Realtors, Marin Real Estate News

Good morning MAR members!

Another quick memo for this week, the dog days of summer give us the quiet season for real estate…and news in general.

I’m back from vacation, re-entry was painful, but I survived. I love the summer here in Marin, as many folks are also out on vacation and thus it’s easy to get around, easy to get a reservation for dinner, easy to find parking. Well, easy to get around as long as you don’t get caught in one of our endless road construction projects around the county…everywhere you look, some road is dug up with a flagman…I guess I can stop calling it the quiet season and call it the road construction season!

ZULIA
While I was away, the big news was Zillow buying Trulia for $3.5 BILLION. Say that again…$3.5 BILLION. For a website.

The whole thing has created an immense amount of chatter in our industry. When I was at the Inman SF Connect conference several weeks ago, everywhere I turned the term “Big 3” came up as it related to consumer-facing real estate websites. Conventional wisdom was the “Big 3” dominated and everyone else in the far distance as far as relevance (Big 3=Zillow, Trula and Move/Realtor.com). For a while, it was the possibility of Trulia buying Move. I guess that’s not happening…so now it’s the BIG 1 (Zulia?), the smaller 2 (Move/Realtor.com), and everyone else.

I find myself remarkably nonplussed by this development.

Yes, there are a lot of competing views on the acquisition. Given that it’s summer vacation, people need to talk about something. The best summation of the news, for me, came from Cameron Platt. Cameron is a recent past-president of the Oakland Association of REALTORS® and was last year’s CAR Chairman of the statewide YPN (Young Professionals Network). This year, he sits on the CAR Executive Committee. Last week Cameron posted on Facebook what he described as the best summation he’d heard about the Zillow/Trulia deal: “Let me get this straight, one website just acquired another website, and that means that I can’t sell real estate anymore?”

EXACTLY.

Yes, there is much industry chatter out there. Brad Inman, Publisher of Inman News, described the move as “checkmate” in his article about the merger. Click here to read. Brad Inman proclaimed that Zillow was going to become the next Amazon, with everyone else as a rounding error. There are lots of competing views on Inman’s website, summarized here.

Some think this is huge news, others think it’s not news at all. Steve Tobak of Valleybeat, who writes on technology business, was decidedly uninspired by the deal. Click here to read.

I think our very own MAR member Mark McLaughlin summed it up best in his piece on the acquisition. Click here.

His analysis of the comparisons of Zillow to Amazon clarify one thing: Zillow isn’t becoming Amazon anytime soon, and to do so they would need to take over all the revenue of the entire real estate industry. Not likely.

Now, I agree that Zillow and Trulia are incredibly attractive websites that our customers visit with great regularity. But when you look at the numbers…$3.5 billion!…for a one-third of a combined company with $340M in annual sales…and neither of which currently makes any money yet…you wonder how the numbers will add up. Is it really a $10B company?

At the Inman SF Connect conference a few weeks ago, I heard Trulia CEO Pete Flint tell the audience that they were going to do for agents what they had done for consumers…he was going to provide us with the same fantastic level of tools and features that consumers enjoy. Really? It seems to me that to find a return on that $3.5 billion investment, Zulia is going to need to find new and creative ways to squeeze more money out of the agent community. Don’t forget, we are the largest source of revenue for these companies…for their increasingly marginal-quality leads. Those marginal-quality leads are about to get more expensive, most likely. Zulia’s shareholders will demand it.

OK, enough on that. Let’s focus on selling some houses.

Zillow Buys Trulia, But What Does that Mean for Realtors? MAR Monday Memo 08/04/14

By California Association of Realtors, Marin Association of Realtors, Marin Real Estate News

Good morning MAR members!

Another quick memo for this week, the dog days of summer give us the quiet season for real estate…and news in general.

I’m back from vacation, re-entry was painful, but I survived. I love the summer here in Marin, as many folks are also out on vacation and thus it’s easy to get around, easy to get a reservation for dinner, easy to find parking. Well, easy to get around as long as you don’t get caught in one of our endless road construction projects around the county…everywhere you look, some road is dug up with a flagman…I guess I can stop calling it the quiet season and call it the road construction season!

ZULIA
While I was away, the big news was Zillow buying Trulia for $3.5 BILLION. Say that again…$3.5 BILLION. For a website.

The whole thing has created an immense amount of chatter in our industry. When I was at the Inman SF Connect conference several weeks ago, everywhere I turned the term “Big 3” came up as it related to consumer-facing real estate websites. Conventional wisdom was the “Big 3” dominated and everyone else in the far distance as far as relevance (Big 3=Zillow, Trula and Move/Realtor.com). For a while, it was the possibility of Trulia buying Move. I guess that’s not happening…so now it’s the BIG 1 (Zulia?), the smaller 2 (Move/Realtor.com), and everyone else.

I find myself remarkably nonplussed by this development.

Yes, there are a lot of competing views on the acquisition. Given that it’s summer vacation, people need to talk about something. The best summation of the news, for me, came from Cameron Platt. Cameron is a recent past-president of the Oakland Association of REALTORS® and was last year’s CAR Chairman of the statewide YPN (Young Professionals Network). This year, he sits on the CAR Executive Committee. Last week Cameron posted on Facebook what he described as the best summation he’d heard about the Zillow/Trulia deal: “Let me get this straight, one website just acquired another website, and that means that I can’t sell real estate anymore?”

EXACTLY.

Yes, there is much industry chatter out there. Brad Inman, Publisher of Inman News, described the move as “checkmate” in his article about the merger. Click here to read. Brad Inman proclaimed that Zillow was going to become the next Amazon, with everyone else as a rounding error. There are lots of competing views on Inman’s website, summarized here.

Some think this is huge news, others think it’s not news at all. Steve Tobak of Valleybeat, who writes on technology business, was decidedly uninspired by the deal. Click here to read.

I think our very own MAR member Mark McLaughlin summed it up best in his piece on the acquisition. Click here.

His analysis of the comparisons of Zillow to Amazon clarify one thing: Zillow isn’t becoming Amazon anytime soon, and to do so they would need to take over all the revenue of the entire real estate industry. Not likely.

Now, I agree that Zillow and Trulia are incredibly attractive websites that our customers visit with great regularity. But when you look at the numbers…$3.5 billion!…for a one-third of a combined company with $340M in annual sales…and neither of which currently makes any money yet…you wonder how the numbers will add up. Is it really a $10B company?

At the Inman SF Connect conference a few weeks ago, I heard Trulia CEO Pete Flint tell the audience that they were going to do for agents what they had done for consumers…he was going to provide us with the same fantastic level of tools and features that consumers enjoy. Really? It seems to me that to find a return on that $3.5 billion investment, Zulia is going to need to find new and creative ways to squeeze more money out of the agent community. Don’t forget, we are the largest source of revenue for these companies…for their increasingly marginal-quality leads. Those marginal-quality leads are about to get more expensive, most likely. Zulia’s shareholders will demand it.

OK, enough on that. Let’s focus on selling some houses.

BAREIS Coming Soon Postings and the SEL Form – MAR Monday Memo, 07/28/14

By Marin Association of Realtors, Marin Real Estate News

Good day MAR members!

A little late on the Monday Memo today.  And a short memo this week, vacation style.

Greetings from a secret location at 10,000 feet.  Well, not that secret.  But this is the first campground in the past week that is dark on the grid.  No cell service, no 3G, no email, no text.  So I’ve got to go find a signal somewhere to beam this back to MAR.

We’ve been everywhere this week, it seems!  We left straight from the MAR board meeting last Tuesday, headed out to a family reunion.  We did Highway 50 across Nevada, the Loneliest Road in America.  We camped at 10,000 feet at Wheeler Peak in Great Basin National Park.  We camped in the canyon at Zion National Park.  We came back across Nevada via the Extraterrestrial Highway, which is even lonelier than the Loneliest Road in America.  Now we’re on the fringes of Yosemite up near the treeline.  A great week!

BAREIS NEWS

Before I left, we had a great board meeting.  The highlight came early, when MAR Member and BAREIS Class B Director David Egan gave his report from BAREIS to the MAR Board of Directors.  Dave has been terrific in his role this year, bringing a spirited common sense perspective as an active member of MAR.

Dave was a leader in the effort to get many of the fines at BAREIS reduced earlier this year.  The last time we met with him, in May, both he and the MAR Board agreed that offering a “coming soon” feature to the MLS would resolve a great deal of the off-market sales activity.  They have this feature in San Francisco, using the exact same Rappatoni system.  During conversations I had with many of you, the majority agreed that this would be a good thing.  MAR President-elect Matt Hughes wrote a compelling rationale for the concept and shared it with Dave to share with BAREIS.

Dave took this back to BAREIS and told us the matter was discussed at length during the last BAREIS Board of Directors meeting.  It appears they are giving it some serious consideration.

Last week, BAREIS sent all of us an email asking for our input on the subject of Coming Soon listings.  I encourage all of you to HERE and let BAREIS know what you think about that concept.

The other thing that Dave reported back was BAREIS’ ever-evolving position on the much-beloved “Authorization to Exclude” (SEL) form.  If there is anything that will get a MAR member’s blood boiling, it’s a discussion over BAREIS’ “Authorization to Exclude” form.  I myself got fined by BAREIS earlier this year for mis-, mal-, or non-feasance in my use of that form.  For the record, I still have that fine under appeal (my first fine ever!), but the BAREIS appeal process is a byzantine process…to put it politely.   But I digress, and that’s for another memo.

Back to the Authorization to Exclude form.  It’s an enormously cumbersome bit of overhead.  Over the past couple of months, BAREIS has chosen to step it up a notch further, with the plan to require Brokers to sign every single SEL, a document that BAREIS requires to be in its hands within 3 days.

Dave told us that there is a discussion to do away with the “return-to-BAREIS-within-3-days” rule.  Or evolve it.  You’d still have to get the form signed, but with it being the brokers’ responsibility to collect that form.

That certainly makes sense to me.  It’s up to the brokers to police all the other forms in a transaction…most of which carry legal and risk management consequences.  I don’t see why brokers can’t police the SEL form as well.

Also, just think of the productivity boost to the entire North Bay Real Estate ecosystem, with all the agents and brokers and staff and BAREIS staff not be collectively worried about one little form getting from point-A to point-B within three days.  Maybe go sell some more real estate?  Or spend time servicing our clients?

This all certainly sounds like a good idea to me.

What do you think?  You can let me know…or better-yet, you can let Dave Egan, our BAREIS Director, know by clicking HERE.  Just think of all the things we could all do with the “found time” we’d get back from the universe if the SEL process were streamlined?

WELCOME SHARON LUCE

In another bit of business at MAR, it is with great pleasure that I get to report that the MAR Board of Directors voted unanimously to appoint MAR member Sharon Luce to fill an open board seat for the remainder of 2014.  Sharon has previously served on the board, and we are excited to have her smart voice back in the room.

That’s it for this week, now back to my vacation

I wish you a safe and prosperous week.

Blaine Morris

2014 MAR President

Sewer Lateral Update, Drone Photography and Novato Tour Meeting Feedback, MAR Monday Memo 07/14/14

By Legislation, Marin Association of Realtors, Marin Community News, Marin Real Estate News

Good morning MAR members!

It “needed killing.”

That phrase was ringing in my head for much of this week, and I tried to remember where I’d first heard it.  I wasn’t sure if it was in a movie, or some comedian, or what.

Upon a Google search, the second entry was the trusty Urban Dictionary, and I figured I’d leave it right there:

“Needed killing.  A regional term in the South and Southwest.  A person can become such a trial and burden on those around him that when someone finally shoots him, everyone who knew him says, ‘Well…He needed killing.’  It was often used in reference to outlaws when word arrived of their deaths.”

More on that in a moment.

A very busy week for everyone.  My office sure was humming with activity this week.  There were a lot more new listings than I’d expect in the second week of July, coming out of the holiday weekend.  It seemed more like a week in the fall with all the new places to go see.

Congratulations to our friends in Germany!!  Big win for them yesterday.  What fun the World Cup has been this past month.

SEWER POINT-OF-SALE UPDATE

MAR President-Elect Matt Hughes, Secretary Yoko Kasai, CEO Andy Fegley and I had a very productive meeting with Ross Valley Sanitary last Tuesday.  We are trying to get our arms around the ordinance they passed last month, with almost no public input, three business days after they announced the vote on their website.

Frankly, RVSD itself is trying to get its arms around what it passed.  We kept bringing up questions, many of which they had no answers for.

The cold, hard facts are these:  it’s going to get ugly.   And when it does get better, it’s still going to be tough.  We close around 500-600 properties in the Ross Valley Sanitary District every year.  When the new ordinance goes into effect on September 1 as it’s currently written, every single family home in the RVSD will need to (1) get a “pressure test” with an RVSD official present; (2) RVSD’s estimate is that 85% of the laterals will fail the “pressure test”, and will then need a camera inspection, also with an RVSD official present; (3) the findings of those inspections will need to be reviewed by the chief engineer of the district, who will determine if and when a replacement needs to occur; and (4) it’s unclear if the repair will need to be completed before COE.

The staff at the district doesn’t seem too keen on mandating a completed fix before COE, but the banks may well require that fix.  The ordinance is vague on this subject.  500-600 pressure tests, 500-600 camera inspections, and 500-600 determinations of whether it needs to be fixed or not, and (given their 85% failure rate) 425-510 sewer laterals replaced per year.

All starting on September 1 of this year.  About 45 days from now,

Aside from the RVSD bottleneck, who in the world is going to do all of these inspections, reports, reviews, and repairs?  RVSD currently has one person for on-site inspections.  They will be hiring one more.

The upshot is that they are finally seeking our input…after they passed the legislation with no input.  We will have several more meetings of the working group, and hopefully they will come up with policy and FAQ’s on the subject.  They have also agreed to a meeting with the entire membership for a big Q&A session.

It’s going to be tough.  I’ll keep you updated.

DRONE PHOTOGRAPHY UNDER ATTACK

Yes, folks, that’s right.  The Wild West of drone photography is getting regulated.  Last summer, my wife received a call from a friend, who just had a drone crash into her roof, damaging the roof.  Earlier this year, a woman in San Quentin Village contacted me, angry about a drone being used to photograph a nearby house, and flying right over the large clear skylight above her bathtub.  She was angry about this invasion of privacy.

More and more of us are using drone photography as a service to our clients.  It’s been a rather revolutionary new offering.  Last week, two articles on this subject came to my attention:

The first CLICK HERE announces that the FAA is going to regulate “amateur/hobbyist” drone pilots who use them to take pictures of properties for sale.  They are contending that taking property pictures represents commercial activity, and thus will require a license and assorted regulation.  This means you, if you’re flying your own drone.

The second CLICK HERE has my broker Coldwell Banker’s parent company, NRT, not only agreeing with the FAA, but according to Forbes also now completely recommending against using drone photography at all…even that which is professionally done.

This is a new chapter in broker risk management, and MAR has no position on the matter…but we wanted to make you aware of some of the rumblings around the industry.

NOVATO TOUR MEETING FEEDBACK RESULTS

“Your voicemail is almost full…”  Don’t you love it when the nice woman’s voice from AT&T or Verizon tells you that?   She and I were in touch this week.  You folks chimed in on last week’s question…in detail.

Which brings me back to “He needed killing.”  Referring back to the Urban Dictionary definition, it seems that the Novato Tour meeting has “become such a trial and burden on those around” it.

For those of you who missed my memo from last week, I was recently approached by a number of Novato agents wondering if the Novato tour had run its course.  Not being a regular attendee, I put it out to the membership:  Is the Novato Tour meeting still useful?

A full 45 of you felt compelled to contact me directly, in addition to the approximately 10 folks I’d spoken with about it prior to last week.  You emailed, you called, you texted.  One of you told me that it was a topic of discussion at your weekly office meeting, with an overwhelming consensus.

Two of you supported the meeting going on as it does now.

Everyone else pretty much dislikes the meeting, 50+ of you.  Many of you absolutely, positively despise the meeting.  I heard from brokers.  I heard from managers.  I heard from agents. I heard from assistants.  I didn’t hear from many affiliates.

The responses were about 65% from Novato agents, plus a few agents who live in Novato and work somewhere else in the county but still do a large chunk of their business in Novato.  The balance were Central and Southern Marin agents.

Here are the gripes, in descending order of frequency:

-It’s not useful.  I specifically asked if it was, and nearly everyone used these or some form of those words.

-It’s not a good use of my time/it makes it hard for me to get to my broker’s open on time.

-They email the tour out to everyone, so no one goes to the meeting anymore.

-It’s only attended by people with open houses that day and affiliates.  Very few agents who don’t have a property to be held open come to the meeting…often none.  And the agents who do come to the meeting have a house to hold open, so they don’t come to my open house.

-It used to be more useful with relevant guest speakers from the city, etc, but not much anymore.

-Very regularly, properties are listed on the Novato tour and are not on the MLS tour.  That was one of the most passionate gripes, both from those who are sore that they miss out on listings if they don’t go to the meeting, and those who feel that it’s a disservice to sellers to not have the broker tour on the MLS and thus exposing it to the largest agent pool.

-Some of the Novato agents and managers said that it might not be as welcoming to non-Novato agents as it should be.  A little clubby.   Some of the Central and Southern Marin agents expressed this in a few different ways.

-Who is in charge of the money that gets collected, and where does it go?  For some of you, this was a big question.

-We have wonderful technology, so the meeting might not be as relevant as it use to be.

-And the brokers and managers talked about the effort and workload needed to keep it going.

Almost without exception, nearly everyone asked for the meeting to end.  Or begged for the meeting to end.

I still believe that there might be some of you who really love the tour meeting.  If you’re out there, it’s really is time to speak up.  Otherwise, you risk the rest of your colleagues shrugging their shoulders and saying, “Well, it needed killing.”

So I don’t know will happen next, but the preferred outcome seems to be shared by nearly everyone.  MAR does not sponsor nor control this meeting.  Maybe a monthly buy/sell meeting? But whoever is in charge of the meeting now knows what the membership thinks.

That’s it for now!

I wish you a safe and prosperous week.

Blaine Morris

2014 MAR President